Hugo Boss Rio Launch Party
To celebrate the arrival of Hugo Boss in Rio, Litmedia created an unforgettable brand experience for more than 500 guests through an exclusive event.
The night began by hosting a pre-party cocktail in the new shop. Guests were then chauffeured to the main event in a fleet of branded cars equipped with custom soundtrack, drinks and a seasonal lookbook.
Litmedia transformed a secluded mansion in Joá into a fully branded space. Tunes were provided by New York City DJ duo Andrew Andrew and São Paulo-based DJ Johnny Luxo, with a surprise guest appearance from the one and only Fergie. As the night ended, guests were driven home in the branded cars, for a luxury evening from start to finish.
Litmedia lead every aspect of the project: concept development, creative direction and communication strategy, set design, celebrity and DJ booking & coordination, strategic partnerships, event production, and influencer & entertainment marketing.