a creative agency & full service photo, film, event and exhibition production company

Hugo Boss McLaren F1 Party

To celebrate the 30-year partnership between German fashion brand Hugo Boss and British Formula 1 racing team McLaren, Litmedia produced a party in São Paulo on the last day of Brazilian Grand Prix race.

Hostesses in racing suits welcomed over 600 VIPs, guests and media to a completely branded space, with several scenic elements including a wall of metallic paper helmets, a decorative set with a McLaren F1 race car, and a space dedicated to the late Brazilian McLaren driver Ayrton Senna.  

During the event, Lewis Hamilton surprised guests with an impromptu DJ set, packing the dance floor with excitement and sending the press into a frenzy.

Litmedia led every aspect of the project from initial concept development, creative direction and communication strategy to full event production services including set design, lighting, sound and technical aspects, and celebrity and DJ booking & coordination.

          Event Production