Converse x Maison Martin Margiela
The concept behind the Converse x Margiela collaboration was to take classic Converse All Stars and paint them completely white, slowly revealing the sneakers’ true color through the natural cracks and creases made through wear.
To launch this collaboration in Brazil, we selected São Paulo’s Cartel 011, and transformed the space with sets inspired by the collaboration. Industry influencers could see and touch the sneakers first hand while being immersed in the design concept. Signature cocktails and catering followed the same theme, specially created for the event by chef Daniel Simas. Since music is key to both brands, guests mingled to the sets of DJ Badnov and Max Blum from DJ Hell, as well as a live performance by local band Stop Play Moon.
Litmedia was responsible for every aspect of the project: Creative development and communication strategy to full event production services including set design, lighting, sound and all technical aspects, celebrity and DJ booking & coordination, influencer & entertainment marketing.