FARM "Até o Pôr do Sol (Till Sunset)"
“Até o Por do Sol (Till Sunset)” was a branded content web series created for Brazilian clothing brand Farm. We invited the Longboard Girls Crew -- a group of international female skateboarders -- to come skate in the most beautiful and Iconic places in the Cidade Maravilhosa (aka Rio de Janeiro). We shot for more than a week, capturing beautiful moments of fun, friendship, victories and falls in a four-part series filmed by Guilherme Guimarães with creative direction by Sharon Battat.
“Até o Pôr do Sol” significantly catapulted Farm’s digital presence and increased the brand’s followers on all its social media channels, as well as increasing brand exposure, sales and overall fan base.
Litmedia lead every aspect of the project from concept development, creative direction, communication strategy, film production, art directing, art buying, casting and post-production.