Converse Fix to Ride
When Converse’s global marketing team asked Litmedia what they should do to create a brand experience in Rio de Janeiro, the answer was as clear as day.
Litmedia’s first thought was to restore the abandoned skate park in Arpoador Park, located above one of Rio’s most iconic beaches and home to the most famous sunset in the world. This was directly related to Converse’s brand history and key consumers, and allowed them to give back to the community at the same time.
Converse embraced the idea and the bowl was repaired, painted, and inaugurated by some of the best skaters in the world, and of course great music! Over the course of two days, bands from all over Brazil played open air shows to an energetic crowd, who were able to enjoy an authentic Converse brand experience.