Converse Chuck II Launch Party
At Homegrown’s concept store in Tijuca, we launched the Chuck II in Rio de Janeiro. We completely redesigned the space specifically for the event, filling it with industry influencers, bloggers, musicians and friends. The party extended onto the streets with music by local rapper Saint & his crew to celebrate the new Converse sneaker release.
Litmedia was responsible for every aspect of the project, from creative direction to full event production services including set design, celebrity and DJ booking & coordination, strategic partnerships, influencer & entertainment seeding.